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AluK Marketing Academy

We’ve created a series of training sessions and advice on a range of low and no-cost marketing activities that will allow you to sharpen up your skills and promote your company.

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This SEO and Website Optimisation Guide will provide you with an understanding of basic SEO concepts, how Google's search engine works and tips to optimise your website.

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We've prepared a useful guide to help you create high-quality images for your business with tips for your in-house photography.

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A simple guide to writing great case studies that sell, including the right questions to ask, and getting permission.

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Get a feel for construction PR and learn how to raise awareness of your business in the press.

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Find out how to stay on the right side of GDPR legislation with your email marketing campaigns.

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Designing content is easier than ever before. With Canva and other apps you can create professional eye-catching graphics with a drag-and-drop template system. Find everything you need to know to start using Canva and how design in our guide. No previous design experience needed!

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Use email marketing effectively to reach your customers directly and find new prospects.

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Learn why social media is your biggest free asset, which channels to use, and how to develop a simple strategy.

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Learn how to create content, schedule posts to save time, and report on what’s working.

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Learn what makes a good press release, and what to avoid, to get your business stories covered in the construction press.

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